Better Than Yesterday: Private Club Leadership with Jay Frank

How do you build a culture where members feel like family and teams stay inspired year after year? Jay Frank, COO at Talking Rock Club, shares lessons from decades in private club management, from elevating member experiences to leading with purpose and passion.

Jay shares how a childhood love of golf grew into a leadership journey defined by resilience, innovation, and a passion for creating spaces that feel like home. From transforming struggling clubs into thriving communities to guiding teams through the challenges of COVID, he reflects on what it means to lead with purpose and adapt to change without losing sight of service and culture.